Snapchat Users Will Soon Be Able to Chat Directly with Agentic Ads Served to Them Via DM
A new offering lets Snapchat users interact directly with branded Snaps served in their inbox, turnings ads themselves into AI chatbots.
Kendra Barnett
Cohort Aware has a certain insular approach to their media consumption habits, particularly where they're connecting directly with friends. And they're acutely aware of platform rot/enshittification while being on their guard about AI slop.
The notion of brands sliding into their DMs with bots seems to check most of the boxes when it comes to "ad vehicles most likely to be rejected," but I guess we'll see how it goes.